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Blog posts from Hashstash
Zap the Knight: The end of the tunnel is here
We have been talking about our journey quite a lot, lately, and a lot of it has been getting darker with time. There is now a silver lining I’d love to talk about. 6 months ago we started on a journey, fumbling through the dark tunnel, trying to build a casual mobile game that will be fun and engaging to play. Many times our hearts gave up. Many times we could not see the road ahead amidst the engulfing gloom. Many times we retraced our steps back and started afresh. But never, never did we give up on the dream. The end of the tunnel is here, and we are stepping out into blinding light. And we discover evil pests swarming about us. It is time we zap them into...
Read MoreThe Fellowship of the Dream is broken
Hashstash breathed into life on June 26, 2011 as a joint expression of 6 human’s passion and intent to make games, not just as a business but as an expression of their very existences. We knew we were the crazy ones: for us business success was secondary to the very act of making games, and we made merry with glee. But dreams seldom come true without some dark times. We have had our share of them too. Over the last 10 months, we have made many difficult decisions and many silly mistakes, with a greater focus on games than business. With a product still to come out in the market, the times have been dark and difficult. We should not have been doing lots of stuff as a...
Read MoreUnderstanding Mobiles as a Marketing Platform
I will be speaking at Fortune Institute of International Business (Vasant Vihar, Delhi) tomorrow about how the Mobile platform has shaped for effective marketing communications. To do so, I will look at two examples of organisations successfully leveraging mobile for marketing, and then I will discuss the challenges and opportunities, the platform presents for a growing economy like India. My presentation is embedded below for your consumption. Your feedback is very much appreciated <3
Read MoreLeveraging Social Media
I will be speaking today at Shri Ram College of Commerce‘s annual Marketing Summit – Navyam 2012, about how Social Media is changing the marketing paradigms and how can we best leverage it. In this brief presentation I will talk about how Social Media is different from traditional marketing, and also look at some examples of Social Media utilisation from India. This is a very exciting opportunity for me as SRCC has been a consistent leader of commerce education in the continent for the last decade and more, and also because I will be returning back to my college after a gap of 4 years. Totally looking forward to it. Meanwhile, the presentation is embedded...
Read MoreWho We Are
We just released a persentation on Slideshare about who we are and what we are working on. So this is a quick note for you to check it out. We look forward to your feedback and some <3 Introducing Hashstash Studios View more presentations from Hashstash...
Read MoreThe Emotions of Game Development
Happy Holidays! Wish you have loads of fun with friends and family at Christmas and on New Year. We also wish that the new year be a happy and prosperous new year for everyone. Remember to love and be loved. Have fun. We figured that the happy occasions of Holidays will be a good opportunity to make a lot of announcements. First things first, We are moving our workplace to a bigger and better haven from Mayur Vihar to Noida. The new place is as crazy as we are and we will soon have more pictures and videos to share as we move in. Then of course, is an update on Zap the Knight. Since, we announced ZTK in October, we have gone really quite on it. For a simple reason...
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