I will be speaking today at Shri Ram College of Commerce‘s annual Marketing Summit – Navyam 2012, about how Social Media is changing the marketing paradigms and how can we best leverage it.

In this brief presentation I will talk about how Social Media is different from traditional marketing, and also look at some examples of Social Media utilisation from India.

This is a very exciting opportunity for me as SRCC has been a consistent leader of commerce education in the continent for the last decade and more, and also because I will be returning back to my college after a gap of 4 years. Totally looking forward to it.

Meanwhile, the presentation is embedded below for your consumption. What do you think?